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Transformers as a film series has had a very long, tumultuous history. While many loved the action and scope of the Michael Bay films, it came to ahead with The Last Knight being the lowest grossing and reviewed movie in the franchise. As such, most Transformers fare has struggled to find a new creative direction in live-action. And after so long, we now have a new animated film in theaters now. An origin tale of Optimus Prime and Megatron, where before, they were Orion Pax and D-16, miners from the planet Cybertron. Together with their new allies Bee and Elita, they uncover a great secret about Cybertron’s past, and how it leads them down to a familiar path for both characters.

For most Transformers fans, this is probably a dream come true. Newcomers can finally see how both Pax and D-16 become their iconic selves. And how Cybertron works as a whole before they come to Earth. A Pre-War Cybertron works as a nice basis for an origin story. But that’s the main problem with the film: It’s an origin story.

Origin stories usually have a lot of buildup, but not much of a payoff. Many Superhero movies, for example, usually start with an origin story, and take their time to establish their cast, their arcs, and setting up the main conflict past just starting out. Transformers One does fall into these same trappings. There’s many concepts that the film introduces (the Quintessons, Starscream, and the rise of the Decepticons etc.), are brashly introduced to only be saved as a later conflict for a sequel. Maybe I just seen it one too many times before. It also doesn’t help that the humor in this film is a stock, with repeated improv from B-127. Keegan-Michael Key does his best (even if it just comes to rambling improv), and if you like this type of humor, more power to you. He does mellow in the 2nd half of the film, which helps to show the grave situation our protagonists find themselves in. Though, I can’t say he is any more relevant after that point.

The best parts definitely come from Orion Pax’s and D-16’s friendship, how it transforms into becoming true enemies. While Orion is mostly a static character that tries to prove his worth throughout the film (kind of reflected by Chris Hemsworth boisterous acting that has been seen numerous times before), D-16 is made the straight man in their antics, as the more law-abiding citizen that trusts the system. Only when he realizes how much the system betrays everything he’s ever cared about and known, he becomes radicalized to destroy. Brian Tyree Henry provides a good shift to his character when that midpoint happens, and his change in attitude increases to vengeful extremes. Elita-1 doesn’t have much going on, unfortunately, other than to trust Orion near the end, (I guess you can say it’s being more than judt protocol and promotions, but it mostly just culminates to her and Orion.) And Steve Buscemi’s Starscream is just there. His voice isn’t bad (they actually do a small gag with how his voice sounds later in the movie), Screamer just doesn’t have much to do other than be in command of the High Guard, and just a means for D-16 to get himself an army at the end.

If anyone is familiar with Sentinel Prime, (for most casual audiences, his appearance in Dark of the Moon where he’s played by Mr Ballad of Bilbo Baggins, Leonard Nimoy), they shouldn’t be too surprised by his role. His actions set the the current state of Cybertron under his thumb, but when it comes to his fate near the end of the film, it makes a grand moral statement of whether it’s right to kill those who oppress us. It does feel a little refreshing to see Optimus be concerned for life, as opposed to the bloodthirsty portrayals in past films, and they show D-16’s turn to becoming Megatron, with lots of visual symbolism that children can get easily and be entertained. And the film presents you to not be a cog in the machine. You can be so much more than what society tells you to be, and shouldn’t let them take away those options. By the end, though, it feels like we just rushed through to 2 different climaxes, and once more teasing more to come. In hindsight, it’s not egregious like other franchise films, but it’s annoying to see that happen time and time again.

With having seen Rise of the Beasties last year, and to a certain extent, Bumblebee, it seems Hasbro/Paramount wants to play it safe and conventional for their Transformers films, making them more like Marvel films (as evidenced by the writers, script by Gabriel Ferrari and Andrew Barrer, both of who’s notable work is Ant-Man and the Wasp, and Josh Cooley, the director for Toy Story 4). Their creative direction is a little derivative in nature, but it’s not without a distinct change in tone once the 2nd half kicks in, and really drives home its story and themes. For all Transformers fans (myself included), it’s a good gateway for newcomers to enjoy this film that takes from previous stories and lore for a cohesive new story.

-alArts

If you want to share your thoughts on the film, join our Discord, Transformers forum, our Twitter, or our Facebook group for others to read and hear!

You can still take advantage of the opportunity to share your fan art as part of the official fan art contest, which will be judged by representatives from CharacterHub and Paramount. Prizes include a Robosen Optimus Prime, a Transformers One merch box with various Studio Series, Prime Changers, Mega Changers, and other figures, and a merch prize pack with various clothing and other items from Ilthy and more.

The basics of the contest are as follows:

Share your best fan art for a chance to win exclusive Transformers One prizes! Plus, join the epic team battle between Optimus Prime and Megatron by tagging your fan art with #TeamOptimus or #TeamMegatron. The team whose art garners the most likes will claim victory!

Rules:

Character Focus: All submissions must feature only characters from the film Transformers One.Original characters or non-canon elements are not allowed.

Thematic Relevance: This contest is specifically for Transformers One fan art. Only art directly related to Transformers One will be considered during judging.

No Al-Generated Art: To ensure the integrity and originality of the contest, Al-generated art is strictly prohibited.

Family-Friendly Content: As Transformers One is a kid-friendly movie, please ensure your submissions are suitable for all ages.

Submission Instructions:

How to Submit: Create an account and submit your artwork here! Accepted file formats are PNG,JPG, and GIF, with a maximum file size of 20MB. Winners will be contacted to provide high-resolution versions for feature sharing.

Social Media Sharing: Share your submission on social media using the hashtag #TransformersOne and tag @characterhub and @transformers (X/Twitter) and @transformersmovie (Instagram, TikTok, Facebook, Threads) for a chance to be re-shared by our official accounts!

Team Battle Between Optimus Prime and Megatron: Tag your fan art with #TeamOptimus or #TeamMegatron on social media to join the battle. Every like on your fan art counts towards the score!

Check out the contest event page for more.

Give it a whirl, and feel free to comy by and talk about the movie on the Allspark Facebook page, on our partnered Discord at discord.gg/allspark, and on the Allspark Forums !

Have you managed to get to theaters to check out this new animated event? Tell us all about your viewing experience on the Allspark Facebook page, on our partnered Discord at discord.gg/allspark, and on the Allspark Forums !

TRANSFORMERS ONE IS IN THEATRES SEPTEMBER 20, 2024

SYNOPSIS:

TRANSFORMERS ONE is the untold origin story of Optimus Prime and Megatron, better known as sworn enemies, but once were friends bonded like brothers who changed the fate of Cybertron forever. In the first-ever fully CG-animated Transformers movie, TRANSFORMERS ONE features a star-studded voice cast, including Chris Hemsworth, Brian Tyree Henry, Scarlett Johansson, Keegan-Michael Key, Steve Buscemi with Laurence Fishburne and Jon Hamm.

Paramount Animation and Hasbro Present

In Association with New Republic Pictures

A Don Murphy / Tom DeSanto Production

A di Bonaventura Pictures Production

A Bay Films Production

“TRANSFORMERS ONE”

Executive Producers

Steven Spielberg, Zev Foreman, Olivier Dumont, Bradley J. Fischer, B.J. Farmer, Matt Quigg

Produced by

Lorenzo di Bonaventura, p.g.a., Tom DeSanto & Don Murphy, Michael Bay, Mark Vahradian, p.g.a.,

Aaron Dem, p.g.a.

Based on Hasbro’s Transformers Action Figures

Story by

Andrew Barrer & Gabriel Ferrari

Screenplay by

Eric Pearson and Andrew Barrer & Gabriel Ferrari

Directed by

Josh Cooley

CAST

Chris Hemsworth, Brian Tyree Henry, Scarlett Johansson, Keegan-Michael Key, Steve Buscemi, with Laurence Fishburne and Jon Hamm

“Transformers One” has been rated PG for sci-fi violence and animated action throughout, and language.

#Transformers #TransformersOne

Follow TRANSFORMERS ONE for more updates!

FACEBOOK | TIKTOK | INSTAGRAM | X

#             #             #

Join the discussion in our Transformers forum, our Discord Server, our twitter, or our Facebook group!

TRANSFORMERS ONE IS IN THEATRES SEPTEMBER 20, 2024

SYNOPSIS:

TRANSFORMERS ONE is the untold origin story of Optimus Prime and Megatron, better known as sworn enemies, but once were friends bonded like brothers who changed the fate of Cybertron forever. In the first-ever fully CG-animated Transformers movie, TRANSFORMERS ONE features a star-studded voice cast, including Chris Hemsworth, Brian Tyree Henry, Scarlett Johansson, Keegan-Michael Key, Steve Buscemi with Laurence Fishburne and Jon Hamm.

Paramount Animation and Hasbro Present

In Association with New Republic Pictures

A Don Murphy / Tom DeSanto Production

A di Bonaventura Pictures Production

A Bay Films Production

“TRANSFORMERS ONE”

Executive Producers

Steven Spielberg, Zev Foreman, Olivier Dumont, Bradley J. Fischer, B.J. Farmer, Matt Quigg

Produced by

Lorenzo di Bonaventura, p.g.a., Tom DeSanto & Don Murphy, Michael Bay, Mark Vahradian, p.g.a.,

Aaron Dem, p.g.a.

Based on Hasbro’s Transformers Action Figures

Story by

Andrew Barrer & Gabriel Ferrari

Screenplay by

Eric Pearson and Andrew Barrer & Gabriel Ferrari

Directed by

Josh Cooley

CAST

Chris Hemsworth, Brian Tyree Henry, Scarlett Johansson, Keegan-Michael Key, Steve Buscemi, with Laurence Fishburne and Jon Hamm

“Transformers One” has been rated PG for sci-fi violence and animated action throughout, and language.

#Transformers #TransformersOne

Follow TRANSFORMERS ONE for more updates!

FACEBOOK | TIKTOK | INSTAGRAM | X

#             #             #

Join the discussion in our Transformers forum, our Discord Server, our twitter, or our Facebook group!

TRANSFORMERS STUDIO SERIES DELUXE CLASS TRANSFORMERS ONE BUMBLEBEE (B-127)

(HASBRO | Ages 8 and Up | Approx. Retail Price: $24.99 | Available: Spring 2025)

Bring the epic action of the TRANSFORMERS movies from the big screen into your collection with the TRANSFORMERS Studio Series Deluxe Class Bumblebee (B-127) action figure! Inspired by the TRANSFORMERS ONE film, this 4.5-inch figure converts between robot and Cybertronian car mode in 18 steps. Features articulated heads, arms, and legs for action poses and comes with 2 Energon knives, 2 forearm blasters, and 1 blaster accessory. The forearm blasters and knives can attach to each other to create “knife hands” for Bumblebee (B-127). Look for more TRANSFORMERS Studio Series collectible figures to build a movie-inspired collection (each sold separately, subject to availability). Available for pre-order on TRANSFORMERS DAY, September 17 at 1PM EST on Hasbro Pulse and participating retailers.

Be sure and share your thoughts on the Allspark Facebook page, on our partnered Discord at discord.gg/allspark, Twitter/X, and on the Allspark Forums !

Before anything: IT’S HAPPENING: we’re getting a Knight Rider-based Transformer!

The Collaborative line brings two new additions to the fore, with the first one hot on the heels of the Transformers Collaborative Party Wallop. Yes, we’re getting another iconic, long-awaited addition to the Transformers world: Agent Knight, based on the iconic Pontiac Trans Am K.I.T.T. from Knight Rider! Agent Knight even comes with the signature scanner effect lights.

TRANSFORMERS COLLABORATIVE KNIGHT RIDER X TRANSFORMERS AUTOBOT AGENT KNIGHT

(HASBRO | Ages 8 and Up | Approx. Retail Price: $49.99 | Available: Fall 2024)

The worlds of TRANSFORMERS robots and Knight Rider collide with the TRANSFORMERS x Knight Rider Autobot Agent Knight mash-up pack! Inspired by the iconic KITT car from the Knight Rider series, this 6.5-inch Autobot Agent Knight action figure converts from robot mode to Pontiac Trans Am alt mode in 22 steps. Features series-accurate deco and details from the classic TV show, as well as electronic sounds, phrases, and scanner effect lights in both modes. Includes 2 blasters accessories that attach in both modes and a comm link that attaches in robot mode.

TRANSFORMERS robots have always been — More Than Meets the Eye — but now, through the TRANSFORMERS Collaborative, fans can experience these larger-than-life characters as they team-up, mash-up, and meet up with other characters who share this same special quality. Requires 3x A76/LR44 button cell batteries (not included). Available for preorder on July 30 at 1PM ET on Hasbro Pulse and FAN CHANNEL retailers.

Second continues the GI Joe x Transformers offerings, following up with Kup as the Triple T Tank. One sergeant comes with another, as this converting vehicle comes with a Sgt. Slaughter o-ring figure, who himself is joined by similarly o-ring based Leatherneck. And that’s a pre-order!

TRANSFORMERS COLLABORATIVE G.I. JOE X TRANSFORMERS AUTOBOT KUP TRIPLE T

(HASBRO | Ages 8 years & up | Approx. Retail Price: $89.99 | Available: Fall 2024)

Download high-res images at the LINK HERE

The worlds of TRANSFORMERS robots and G.I. JOE figures and vehicles collide with the TRANSFORMERS x Autobot Kup Triple T mash-up pack. This 8.98-inch figure converts from robot to the iconic G.I. JOE Triple T tank toy in 34 steps. The vehicle is inspired by the classic G.I. JOE cartoon and comic series and includes G.I. JOE Sgt Slaughter and Leatherneck 3.75-inch articulated action figures. Comes with 2 blasters and 2 missiles that can attach to the TRANSFORMERS toy in both modes. The Sgt Slaughter toy has an attachable club, while the Leatherneck toy has an attachable blaster and backpack that also attach to the TRANSFORMER figure in tank mode.

TRANSFORMERS robots have always been — More Than Meets the Eye — but now, through the TRANSFORMERS Collaborative, fans can experience these larger-than-life characters as they team-up, mash-up, and meet up with other characters who share this same special quality. Available for preorder on July 30th at 1PM ET on Hasbro Pulse and participating retailers.

Transformers Legacy United‘s Doom ‘N’ Destruction capsule sees a new 2-pack officially revealed, featuring Grabuge Rukus and Bludgeon.

TRANSFORMERS LEGACY UNITED DOOM ‘N DESTRUCTION COLLECTION 2-PACK

(HASBRO | Ages 8 years & up | Approx. Retail Price: $59.99 | Available: Fall 2024)

Unite your favorite characters from across the world of TRANSFORMERS robots into your collection with the TRANSFORMERS Legacy United Doom ‘n Destruction Collection. The Mayhem Attack Squad set includes the 7-inch Voyager Class Decepticon Bludgeon figure that converts between robot to tank mode in 27 steps, and the Deluxe Class 5.5-inch Decepticon Rukus figure that converts between robot and car mode in 9 steps. Features articulated heads, arms, and legs for action poses and comes with 7 blaster accessories that attach to the figures.

Celebrate the last 40 years of TRANSFORMERS history with TRANSFORMERS Legacy action figures. TRANSFORMERS Legacy opens the portal to a whole new universe of — More Than Meets the Eye — bringing together every TRANSFORMERS generation like you’ve never seen before. Collect and combine different characters to create your ideal Legacy lineup (each sold separately, subject to availability). Available for preorder on July 30th at 1PM ET exclusively on Amazon with limited quantity available on Hasbro Pulse.

Studio Series keeps going with a range of new releases First up are new Core class figures based on 2018’s Bumblebee movie: Starscream and Concept Art Frenzy (er, the red one)!

TRANSFORMERS STUDIO SERIES CORE TRANSFORMERS: BUMBLEBEE STARSCREAM

(HASBRO | Ages 8 years & up | Approx. Retail Price: $11.99 | Available: FALL 2024)

Bring the epic action of the TRANSFORMERS movies from the big screen into your collection with the TRANSFORMERS Studio Series Core Class Starscream action figure. Inspired by the TRANSFORMERS: BUMBLEBEE film, this 3.5-inch action figure converts from robot to jet mode in 14 steps. Features articulated heads, arms, and legs for action poses and comes with a blaster accessory that attaches in both modes.

Look for more TRANSFORMERS Studio Series collectible figures to build a movie-inspired collection (each sold separately, subject to availability). Available for preorder on July 30th at 1PM ET on Hasbro Pulse and participating retailers.

TRANSFORMERS STUDIO SERIES CORE TRANSFORMERS: BUMBLEBEE CONCEPT ART FRENZY

(HASBRO | Ages 8 years & up | Approx. Retail Price: $11.99 | Available: FALL 2024)

Bring the epic action of the TRANSFORMERS movies from the big screen into your collection with the TRANSFORMERS Studio Series Core Class Concept Art Frenzy action figure. Inspired by concept art of Frenzy that was planned for, but never used in the TRANSFORMERS: BUMBLEBEE film, this 3.5-inch figure converts from robot to cassette mode in 11 steps. In cassette mode, this figure can fit inside the tape deck chest of the TRANSFORMERS Decepticon Soundwave toy (sold separately, subject to availability). Features articulated heads, arms, and legs for action poses and comes with 2 blaster accessories that attach to the figure.

Look for more TRANSFORMERS Studio Series collectible figures to build a movie-inspired collection (each sold separately, subject to availability). Available for preorder on July 30th at 1PM ET on Hasbro Pulse and participating retailers.

Studio Series Gamer Edition gets a standalone Deluxe class Bumblebee from the Reactivate video game.

TRANSFORMERS STUDIO SERIES DELUXE CLASS TRANSFORMERS: REACTIVATE 10 BUMBLEBEE

(HASBRO | Ages 8 years & up | Approx. Retail Price: $24.99 | Available: Fall 2024)

Bring the post-apocalyptic action of TRANSFORMERS: REACTIVATE into your collection with the TRANSFORMERS: Reactivate Gamer Edition Bumblebee action figure! Inspired by the TRANSFORMERS: REACTIVATE video game, this 4.5-inch action figure converts from robot to dune buggy mode in 20 steps. Features metallic battle damage deco, articulated head, arms, and legs for action poses and comes with 2 blaster accessories.

When a new threat to humanity arrives, Earth’s last hope is the Autobots. TRANSFORMERS: REACTIVATE is a multiplayer online action game, developed by Splash Damage (video game sold separately). Look for more TRANSFORMERS Studio Series collectible figures to build a movie-inspired collection (each sold separately, subject to availability). Available for preorder on July 30^th at 1PM ET on Hasbro Pulse and participating retailers.

Also adding to the Gamer Edition subline is Voyager class Ratchet from High Moon’s War for Cybertron game!

TRANSFORMERS STUDIO SERIES VOYAGER TRANSFORMERS: WAR FOR CYBERTRON 09 RATCHET

(HASBRO | Ages 8 years & up | Approx. Retail Price: $34.99 | Available: Fall 2024)

Bring the epic action from the TRANSFORMERS video games into your collection with the TRANSFORMERS Studio Series Deluxe Class 09 Gamer Edition Ratchet action figure. Inspired by the TRANSFORMERS: WAR FOR CYBERTRON video game, this 6.5-inch figure converts from robot to Cybertronian sports car mode in 28 steps. Features articulated heads, arms, and legs for action poses and comes with a blaster and an axe that attach in both modes.

Pose the Ratchet toy in the included Iacon Attack removable backdrop scene. Look for more TRANSFORMERS Studio Series Gamer Edition collectible figures to build a video game-inspired collection (each sold separately, subject to availability). Available for preorder on July 30^th at 1PM ET on Hasbro Pulse and participating retailers.

From the “feel old yet” department: 2024 is the 15th anniversary of Transformers: Revenge of the Fallen, commemorated by an “Autobot multipack” of figures present in the climactic desert battle. Optimus Prime, Jetfire, and the Arcee/Elita-1/Chromia sisters all feature.

TRANSFORMERS STUDIO SERIES TRANSFORMERS REVENGE OF THE FALLEN 15TH ANNIVERSARY AUTOBOT MULTIPACK

(HASBRO | Ages 8 years & up | Approx. Retail Price: $124.99 | Available: Fall 2024)

Bring the epic action of the TRANSFORMERS movies from the big screen into your collection with the TRANSFORMERS Studio Series TRANSFORMERS: Revenge of the Fallen movie 15th Anniversary Autobot Multipack. In honor of the 15th anniversary of the live action TRANSFORMERS: REVENGE OF THE FALLEN film, this multipack comes with 5 Studio Series action figures — 6.5-inch Voyager 32 Optimus Prime, 8.5-inch Leader 35 Jetfire, 4.5-inch Deluxe 52 Chromia, 4.5-inch Deluxe 52 Elita-1, and 4.5-inch Deluxe 52 Arcee. Features classic conversion between robot and vehicle modes and 10 accessories that attach in both modes. Display the figures with the included extra-large reversible backdrop depicting the Shanghai Pursuit scene on one side and Pyramid Desert Battle scene on the other side. Available for preorder on July 30th at 1PM ET exclusively on Amazon with limited quantity available on Hasbro Pulse.

Studio Series’ 1986 animated movie line sees its second Commander class figure, perfect for the brand’s 40th anniversary: the previously-revealed Commander class Optimus Prime.

TRANSFORMERS STUDIO SERIES COMMANDER CLASS THE TRANSFORMERS: THE MOVIE 86-31 OPTIMUS PRIME

(HASBRO | Ages 8 and Up | Approx. Retail Price: $89.99 | Available: Fall 2024)

Bring the epic action of the TRANSFORMERS movies from the big screen into your collection with the TRANSFORMERS Studio Series Commander Class Optimus Prime action figure! Inspired by THE TRANSFORMERS: THE MOVIE, this 7-inch action figure features classic conversion between robot and semi trailer modes in 40 steps. Trailer can hold Deluxe Class figures (each sold separately, subject to availability). Comes with a Roller and Autolauncher repair drone, and an attachable blaster, axe, Matrix of Leadership, and blast effects.

Pose the Optimus Prime figure with the removable backdrop display and recreate the Battle of Autobot City scene. Look for more TRANSFORMERS Studio Series collectible figures to build a movie-inspired collection (each sold separately, subject to availability). Available for pre-order now on Hasbro Pulse and participating retailers.

Finally, stoking the fire for the upcoming Transformers One movie release, Studio Series 114 is Brian Tyree Henry’s Megatron from the September movie.

TRANSFORMERS STUDIO SERIES DELUXE TRANSFORMERS ONE 114 MEGATRON

(HASBRO | Ages 8 years & up | Approx. Retail Price: $24.99 | Available: Fall 2024)

Bring the epic action of the TRANSFORMERS movies from the big screen into your collection with the TRANSFORMERS Studio Series Deluxe Class Megatron action figure. Inspired by TRANSFORMERS ONE film, this 4.5-inch figure converts between robot and Cybertronian tank modes in 24 steps. Features articulated heads, arms, and legs for action poses and comes with a blaster accessory that attaches in both modes.

Pose the Megatron toy in the included Metropolis of Iacon removable backdrop scene. Look for more TRANSFORMERS Studio Series collectible figures to build a movie-inspired collection (each sold separately, subject to availability). Available for preorder on July 30th at 1PM ET on Hasbro Pulse and participating retailers.

Which line and figure are you MOST excited for? Discuss! Join us on the Allspark Facebook page, on our partnered Discord at discord.gg/allspark, and on the Allspark Forums !

If so, then you’re in luck, because that’s precisely what was delivered at the 2024 Nickelodeon Kids’ Choice Awards on Saturday night, July 13th, 2024.

It’s not a huge reveal or anything, though. Just a bit more of the scene we saw in the first trailer where Op– er, Orion Pax, D-16, B-127, and Elita first try to use their newly-acquired transformation cogs.

Not a member? Register now! It’s totally free, save for that teeny little fragment of your Spark that helps sustain our existence! If forums aren’t your bag and you’re more of a social media kid, then you can find us on SMOKAT (that’s the Social Media Once Known As Twitter — just you wait, this’ll catch on better than “X” ever will) @AllsparkNews. Or you can do your web-slinging Into and Across the Metaverse to find our Facebook page, Facebook Group, and Instagram! Or you can go Beyond the Metaverse, and join us on our Discord, Discord.gg/allspark, where our operators are standing by to serve you!

TRANSFORMERS ONE QUINTESSON HIGH COMMANDER

(HASBRO | Ages 6 and Up | Approx. Retail Price: $19.99 | Available: Summer 2024) 

Experience the epic origins of legendary TRANSFORMERS robots with this Warrior Class Quintesson High Commander action figure! Inspired by the iconic character from the TRANSFORMERS ONE film, this 5-inch figure converts from robot to Cybertronian jet mode in 18 steps for awesome 2-in-1 play. Includes Energon cube accessory that can be attached to the figure.

TRANSFORMERS ONE ULTIMATE ENERGON OPTIMUS PRIME (ORION PAX)

(HASBRO | Ages 6 and Up | Approx. Retail Price: $29.99 | Available: Summer 2024) 

Experience the epic origins of legendary TRANSFORMERS robots with this Ultimate Energon Optimus Prime action figure! Inspired by the iconic character from the TRANSFORMERS ONE film, this 10-inch figure converts from robot toy to Cybertronian truck toy in 15 steps for awesome 2-in-1 play. Includes an Energon axe that attaches in both modes, and a Matrix of Leadership accessory that attaches in robot mode. 

TRANSFORMERS ONE ENERGON MATRIX OPTIMUS PRIME

(HASBRO | Ages 4 and Up | Approx. Retail Price: $4.99 | Available: Summer 2024)   

Experience the epic origins of legendary TRANSFORMERS robots with this Energon Matrix Optimus Prime action figure! Inspired by the iconic character from the TRANSFORMERS ONE film, this 4.5-inch Optimus Prime figure features 2 modes for 2-in-1 play (product does not convert). Switch between Matrix mode and Cog mode by rotating the figure’s head and chest. The simple movement is perfect for TRANSFORMERS fans age 4 and up to do all by themselves.

TRANSFORMERS ONE ENERGON GLOW BUMBLEBEE (B-127)

(HASBRO | Ages 6 and Up | Approx. Retail Price: $24.99 | Available: Summer 2024)  

Experience the epic origins of legendary TRANSFORMERS robots with this Energon Glow Bumblebee (B-127) action figure! Inspired by the iconic character from the TRANSFORMERS ONE film, this 6-inch figure converts from robot to Cybertronian car mode in 6 steps for awesome 2-in-1 play. Features a light-up area in his chest for an Energon glow effect. Comes with a blaster and sword that can attach in robot mode – combine the accessories to create a larger blaster accessory. Includes 3x A76/LR44 button cell batteries.

TRANSFORMERS ONE RACE AND BLAST 2-PACK

(HASBRO | Ages 6 and Up | Approx. Retail Price: $24.99 | Available: Summer 2024)  

Experience the epic origins of legendary TRANSFORMERS robots with the Race and Blast 2-Pack! Inspired by iconic characters from the TRANSFORMERS ONE film, the pack includes the 5.5-inch Megatron/D-16 figure that converts from robot to Cybertronian tank mode in 11 steps. Also comes with the Whirlwing figure that converts from robot to alt mode in 3 steps. Kids can convert both figures to alt mode and launch it from the tank for race and blasting play. 

TRANSFORMERS ONE RACING WARRIOR 3-PACK

(HASBRO | Ages 6 and Up | Approx. Retail Price: $29.99 | Available: Summer 2024) 

Experience the epic origins of legendary TRANSFORMERS robots with this Racing Warrior action figure 3-pack! Inspired by iconic characters from the TRANSFORMERS ONE film, the pack includes Optimus Prime/Orion Pax, Megatron/D-16, and Mirage toys. These 4.25-inch action figures convert between robot mode and alt mode in 1 step for awesome 2-in-1 play – a simple conversion perfect for TRANSFORMERS fans age 6 and up. The Optimus Prime/Orion Pax figure converts between robot toy and truck toy. The Megatron/D-16 figure converts between robot toy and tank toy. The Mirage figure converts between robot toy and car toy. 

TRANSFORMERS ONE RACE CHANGERS 2-PACK

(HASBRO | Ages 5 and Up | Approx. Retail Price: $19.99 | Available: Summer 2024)  

Experience the epic origins of legendary TRANSFORMERS robots with the Race Changers 2-Pack! Inspired by iconic characters from the TRANSFORMERS ONE film, the pack comes with 1.5-inch Optimus Prime/Orion Pax and Megatron/D-16 figures that convert from robot to alt mode for awesome 2-in-1 play. Launch the figures to race at each other — when they crash together, they automatically convert to robot mode. Race them side by side to see which one goes the farthest to win the race. The pack comes with 2 launchers to launch the 2 vehicles.

TRANSFORMERS ONE is the untold origin story of Optimus Prime and Megatron, once friends bonded like brothers, who changed the fate of Cybertron forever.   

Look for more TRANSFORMERS toys (each sold separately, subject to availability) to build your collection. Available Summer 2024 exclusively at Target.

Join the discussion in our Transformers forum, our Discord Server, our twitter, or our Facebook group!